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SaaS Grader scores you on how your sales and marketing are performing against the industry benchmark.

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What was your company's year over year (YoY) growth last year?


 
What is your LTV to CAC ratio? Pick the closest one *


 
How much does your typical customer buy (upgrades, add-ons, additional products etc.) during their lifetime, compared to their original annual contract value? *


 
What's your monthly churn rate? *


 
How much does it cost you to acquire 1 EUR/USD of new customer ACV? *


 
Have you defined your company's Ideal Client Profile? *

     
 
Have you defined and documented your company's Buyer Personas? *


 
Have you defined Customer Lifecycle Stages beyond typical sales stages? (So beyond Contact, Lead, MQL, SQL, Opportunity...) *


 
Have you personalised your website content based on lifecycle stage or persona? *


 
Are you able to track your marketing ROI per channel/tactic? *


 
How is your customer on-boarding process? *


 
How do you prioritise leads? *


 
Which of the following best describes your current retention marketing programs? *


 
When do you start your upselling programs? *


 
How much of your revenue do you invest in marketing? *


 
Have you integrated your Marketing Automation platform with your CRM? *


 
Are you running A/B-tests or MVT on a regular basis? *


 
How is your marketing planned & executed? *


 
On average, when a lead submits a Contact Us form on your website, how quickly are they contacted? *


 
How often do you monitor your marketing metrics? *


Houston, we have a problem!
It looks like you’re stuck on the launchpad and need some help to take off.

Your SaaS Grader Score is

{{var_score}} / 100

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Pretty good!
It looks like you have the basics in place but you’re stuck on the launchpad and need some help to take off.

Your SaaS Grader Score is

{{var_score}} / 100

Learn SaaS Marketing
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Nice start!
You've got a lot of things in place and are heading in the right direction!

Your SaaS Grader Score is

{{var_score}} / 100

Learn SaaS Marketing
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YES, amazing work!

You're taking your SaaS Marketing to infinity and beyond!

Your SaaS Grader Score is

{{var_score}} / 100

Learn SaaS Marketing
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